Content Lead & Brand Creative
Content strategist and brand storyteller helping brands connect with real people in real moments.
From campaign messaging to UX and lifecycle communications, I build cohesive content experiences that turn complex ideas into clear, engaging narratives. I collaborate across teams to ensure every touchpoint feels intentional, aligned — and above all, human.
Experience
Senior Content Writer
Purpose Financial
June 2022 to presentWeb Content Writer
CopyPress
Nov 2010 to June 2022
Education
M.A. English & Creative Writing
Southern New Hampshire University
2016
Skills
Content strategy & brand
Brand voice development and governance
Multi-channel messaging frameworks
Lifecycle and segmented content architecture
Editorial planning and content ecosystems
Digital Experience & Optimization
UX writing and microcopy
Web content strategy
SEO and generative engine optimization (GEO)
AI-assisted content systems and workflow integration
Internal AI prompt guideline development
Figma collaboration
Campaign Execution
Direct mail and point-of-sale development
Email and social copy
Video scriptwriting
Content style guide creation and maintenance
Retail and in-store signage
Out-of-home (OOH) ads
Recruitment and employee lifecycle collateral
Certifications
UX Writing Fundamentals: A Comprehensive Guide to UX Writing
Content Marketing Foundations
Portfolio
Baseball field ad copy
Advance America website copy, blogs, landing pages, product pages, etc.
Promotional car mat
Purpose Money brand voice and content style guide.
Diner ad copy
Grand opening email
Advance America job recruitment video. I developed the concept and wrote the script.
Advance America loan application tutorial video script.
Contact
