Content Lead & Brand Creative
Content strategist and brand storyteller connecting multi-channel campaigns to real audience impact.
From campaign messaging to UX and lifecycle communications, I lead content initiatives that align creative execution with business goals. My work spans brand storytelling, digital optimization, and team collaboration to deliver measurable results.
Experience
Senior Content Writer
Purpose Financial
June 2022 to presentWeb Content Writer
CopyPress
Nov 2010 to June 2022
Education
M.A. English & Creative Writing
Southern New Hampshire University
2016
Skills
Content strategy & brand
Brand voice development and governance
Multi-channel campaign strategy
Lifecycle and segmented messaging
Editorial planning
Digital & UX
UX writing and microcopy
Web content strategy
Search engine optimization (SEO)
Generative engine optimization (GEO)
Figma collaboration
Campaign & creative execution
Email marketing campaign development
Video scriptwriting
Social content strategy
Cross-channel brand alignment
Certifications
UX Writing Fundamentals: A Comprehensive Guide to UX Writing
Content Marketing Foundations
Portfolio
Baseball field ad copy
Advance America website copy, blogs, landing pages, product pages, etc.
Promotional car mat
Purpose Money brand voice and content style guide.
Diner ad copy
Grand opening email
Advance America job recruitment video. I developed the concept and wrote the script.
Advance America loan application tutorial video script.
Contact
