Content Designer | Brand & UX Copy

Crafting clear, human-centered content experiences.

From campaign messaging to UX and lifecycle communications, I create content experiences that make complex products and services easier to understand, trust, and use. Working across brand, product, marketing, and compliance teams, I help ensure every touchpoint feels clear, consistent, and above all, human.

Experience

• Senior Copywriter
  Purpose Financial | Advance America
  June 2022 to present

• Web Content Writer
  CopyPress
  Nov 2010 to June 2022

Education

• M.A. English & Creative Writing
  Southern New Hampshire University
  2016

Skills

Content design & ux

• UX writing and microcopy

• Lifecycle and customer journey content strategy

• Figma collaboration

brand strategy & messaging

• Brand voice development and governance

• Multi-channel messaging frameworks

• Editorial planning

AI & Optimization

• AI-assisted content systems and workflow integration

• Internal AI prompt guideline development

• SEO and generative engine optimization (GEO)

Campaign Execution

• Direct mail and point-of-sale development

• Email and social copy

• Video scriptwriting

• Content style guide creation and governance

• Retail and in-store signage

• Out-of-home (OOH) ads

• Recruitment and employee lifecycle collateral

Certifications

• UX Writing Fundamentals: A Comprehensive Guide to UX Writing

• Content Marketing Foundations

Contact