Jennifer McKnight

A lifelong creative, Jen has been crafting compelling content and engaging copy since 2010. As an expert web content writer and copywriter, she brings brands to life through sharp, vibrant messaging across diverse platforms—from blog posts and landing pages to social media and marketing campaigns.

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Writer Jen McKnight, a white woman with blonde curly hair, stands facing away from the camera. There's a Scottish mountain landscape in the background.

Resume

Accomplished Senior Content Writer with extensive expertise in Copywriting, Blogging, and Social Media Content Creation.

Proficient in crafting compelling brand narratives, optimizing UX writing, and managing freelance writers across a variety of creative projects.

 

Skills

  • UX writing

  • Video scriptwriting

  • Social media management

  • Figma collaboration

  • ChatGPT and other AI tools

  • Email campaigns

  • Brand marketing

  • Search engine optimization

  • Project management

  • Web content development

  • Copywriting

 

Experience

Senior Content Writer
Purpose Financial
June 2022 to present

Web Content Writer
CopyPress
Nov 2010 to June 2022

Copy Editor & Writer
Search Sciences
April 2011 to Feb 2016

Graduate Teaching Assistant
Southern New Hampshire University
Fall 2015

 

Education

M.A. English & Creative Writing
Southern New Hampshire University
2016 4.0 GPA Sigma Tau Delta

B.A. Creative Writing
Southern New Hampshire University
2011 4.0 GPA

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 Recommendations

 
Jennifer adopts a nearly-ideal communication style.
— Dr. Paul Northam
In addition to her strong communication and organization skills, Jennifer really stood out in our LIT 506 class due to the extra work she would do each week which edified her group and the class as a whole.
— Dr. Tricia George

Portfolio

 
Sponsored ad displayed at Jimmy John's Field

Sponsored ad displayed at Jimmy John's Field

 

Advance America website copy, blogs, landing pages, product pages, etc.

 

A collection of articles from my current role and previous roles.

Placemat diner ad.

Ad copy - 3.33 x 3.33 square on a diner placemat

 

Developed the brand voice and content style guide for Purpose Money.

Email copy - October 2024

 

Email copy - September 2024

 
 

Advance America job recruitment video. I developed the concept and wrote the script.

Advance America loan application tutorial video script.

 
 
 

Contact

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